The ultimate list of best website engagement tools

On average, 98% of visitors leave a website without converting. This shows how challenging it can be to keep people engaged on your site.

Engaged visitors are more likely to explore your products, trust your brand, and take action. On the other hand, if visitors leave quickly, you might be missing out on big sales opportunities.

In this blog, we’ve listed the seven best tools to increase website engagement. From website personalization to analytics and A/B testing, these tools will help you keep visitors hooked and turn them into loyal customers.

How to increase website engagement

Website engagement is a measure of how much your visitors interact with your website. It involves metrics like time on page, pages per session, click-through rate, bounce rate, and returning visitors.

Your website is the center of all your marketing efforts. This is what your buyers visit to learn about your products and brand. If you can make it more interactive and engaging, you can boost inbound sales, get more email signups, collect more feedback, build brand awareness, and improve customer experience.

Here are some tips to increase website engagement:

• Turn your static website into a dynamic website to deliver hyper-personalized user experiences.
• Use an AI sales agent to support visitors 24/7 and help them find what they need.
• Make sure the website copy is clear, compelling, concise, and relevant to your audience.
• Use high-quality visuals that support your message and build trust.
• Take care of website best practices like mobile responsiveness and easy navigation.
• Use multiple CTAs on your product pages that give irresistible offers.
• Analyze user engagement to understand what's working and what needs improvement.

Now, let’s explore some tools to make it all work.

7 Best website engagement tools: Keep your visitors hooked

These tools can make your website more interactive, user-friendly, and compelling. Some of them are free, others offer flexible pricing. Visit their websites to learn more about them.

1. Expertise AI

A website with dozens of products and hundreds of pages can be confusing. Expertise AI solves this problem by turning your catalog website into a hyper-personalized website.

Expertise AI is the best AI-powered website engagement tool. It understands visitors’ needs and generates unique web pages for them in real time, only showing the content they require. It’s like Alexa on your website—it answers questions, resolves issues, and helps visitors find what they need.

Powered by the most advanced AI models like OpenAI o1-mini and DeepSeek V3, Expertise AI can understand the context and emotions behind visitor queries. It delivers personalized product recommendations to help visitors make instant purchasing decisions. No doubt, this is the future of high-converting websites.

Key features of Expertise AI:

• Engages your visitors through hyper-personalized, human-like voice and text responses.
• Increases sales by collecting 3x more qualified leads and booking 2x more qualified meetings.
• Automates repetitive tasks like updating CRM and crafting personalized emails for follow-up.
• Speaks 175+ languages fluently to support your global audience.
• Integrates with WordPress, Shopify, Wix, HubSpot, Salesforce, Zoho, WhatsApp, Instagram, Messenger, Zapier, etc.
• Maintains robust security and complies with SOC 2, CCPA, and GDPR guidelines.
• You can build and deploy Expertise AI into your website in 5 minutes without coding.

2. Google Analytics

Google Analytics is the best website analytics tool. It collects website data and creates reports to help you understand how visitors interact with your site in real time.

You can identify which web pages users interact with the most, how much time they spend, how many of them click on your CTA, or what percentage of visitors leave your website.

All this data helps you understand customer behavior, predict future actions, and optimize your website for better engagement and improved user experience.

Key features of Google Analytics:

• Tracks traffic acquisition mediums like organic search, social media, referrals, email, etc.
• Measures the percentage of people who sign up for a free trial or purchase your product.
• Create custom reports and dashboards to visualize your website data.
• Measures specific events like clicks, downloads, video plays, etc.
• Predict user behavior like sales or churning using Google's machine learning models.
• Integrates with popular tools like Google Search Console, Google Ads, Google Cloud, etc.
• Identifies and delivers helpful insights about new trends or growth opportunities so that you can take immediate action.

3. Typeform

Typeform helps you create engaging website forms that visitors would be compelled to fill out. Whether it's subscriber forms, order forms, or registration forms, it helps you collect customer data to better understand them.

Typeform provides a drag-and-drop interface to create forms without coding. You can customize the design to make it consistent with your brand. And you can easily embed them to your website or email by copying a ready-made code.

Key features of this website engagement tool:

• Provides 1500+ pre-built templates for quick form creation.
• You can use forms to generate leads, collect feedback, conduct product research, create surveys, or do market research.
• You can create video forms that grab attention and increase fill-ups.
• You can capture more insights with strategic follow-up questions.
• Supports different data types like text, numbers, dates, email, rating, etc.
• Integrates with tools like Calendly, HubSpot, Salesforce, Slack, Mailchimp, Klaviyo, etc.
• Helps you analyze the collected data by providing insights like popular responses and rating results.

4. Tawk.to

Tawk.to is a free live chat software for websites that helps you monitor visitors and chat with them. It's the most used live chat tool with over 3 billion people interacting with it every month.

This tool allows your sales rep to connect with your visitors, resolve their queries, address their concerns, and guide them to make a purchase.

Key features of this engagement tools for websites:

• Instantly assigns chats to the right agent to ensure no visitor is left out.
• Supports 1880+ emojis to help you better interact with visitors.
• Monitors visitor activity like pages they are on and questions they are asking in real-time.
• Supports 45+ languages.
• Integrates with platforms like WordPress, Shopify, Wix, Zapier, WhatsApp, etc.
• You can create and share a custom knowledge base containing FAQs, help docs, and articles with your team members.
• Offers helpful features like group messaging, screen sharing, and sentiment tracking.

5. OptinMonster

OptinMonster is a conversion optimization tool. It helps you create engaging popups, floating bars, inline forms, and full screen overlays for your website. You can use them to promote your products, offer special discounts, or invite visitors to sign up for your email list.

The tools are perfect for e-commerce businesses, marketing agencies, and bloggers who want to build their audience, collect more leads, increase webinar registration, reduce cart abandonment, and improve website sales.

Key features of OptinMonster:

• Provides 700+ pre-made templates to quickly create successful campaigns without coding.
• Supports triggers like exit intent and page-level targeting to engage the right visitors at the right moment.
• Provides a drag-and-drop builder to create custom popups without any coding or design skills.
• Helps you test different headlines and content to optimize conversions.
• Show personalized offers to your new visitors, returning visitors, and existing customers.
• Provides analytics to track campaign performance and identify pages that drive the most conversions.
• Integrates with all CRM and email platforms through custom HTML, Zapier, or Webhooks.

6. VWO

VWO is one of the best website A/B testing tools. It helps you create different versions of your web pages and identify which versions perform the best.

Changing a single word can increase conversions by 139%. With A/B testing, you can create compelling product pages with high-converting headlines, features, and CTAs. This way, you can make informed decisions to optimize design, content, and functionality.

Key features of this website customer engagement tool:

• Lets you run separate A/B tests on web pages with each test getting its own unique traffic. This prevents overlap and keeps your results accurate.
• Allows you to target your A/B tests precisely by running them based on specific visitor actions like clicks, time spent on a page, exit intent, etc.
• Provides both visual and code editors to help team members with or without technical knowledge conduct tests.
• Shows live previews of your website variations on the desktop, mobile, and tablet.
• You can monitor your campaign performance with advanced analytics and custom reports.
• You can connect tests with your hypotheses to compare actual results with your expectations.

7. Semrush

No matter how effective website engagement tools you use, if you don't have targeted visitors, you won't see big results.

Semrush helps you identify people who are interested in your products and attract them to your website. It provides tools for SEO, content marketing, competitor analysis, and advertising to increase your visibility on search engines.

This tool is trusted by Fortune 500 companies like Tesla, Samsung, and FedEx. You can use it to create SEO-friendly content that brings relevant traffic to your website, resonates with your audience, and drives more conversions.

Key features of Semrush:

• With 26 billion keywords for 130 countries, you can easily find relevant keywords for your product pages and blog posts.
• You can analyze keywords with detailed reports about search volume, search trends, keyword difficulty, and intent.
• Lets you analyze competitor websites by tracking their total visitors, traffic sources, most viewed pages, popular keywords, etc.
• You can audit your website and track your rankings to identify growth opportunities.
• Provides a backlink checker tool to analyze the backlink profile of your website.

Summing up

Your website is where you connect with your audience and build trust. That’s why a compelling and engaging website is key to growing your business. Powerful website visitor engagement tools like Expertise AI can make your site hyper-personalized and super interactive. So, if you want to turn more visitors into your customers, check out Expertise AI today.