How a hyper-personalized website can wow your audience

What do you think are the biggest tech breakthroughs of the 21st century? Self-driving cars? Generative AI? 3D printers? Smartphones? Augmented reality? The list goes on.

Thanks to technology, it feels like we’re living in a sci-fi movie. But despite all this progress, one thing has barely changed: websites.

Most websites are still cluttered, static, and outdated. They show the same content to every visitor, delivering a dull experience. Visitors get overwhelmed by irrelevant information and leave without taking any action.

Even though websites are the heart of all marketing efforts, they’ve remained the same. But now, AI is redefining websites. With next-generation tools like Expertise AI, businesses can instantly turn their catalog websites into hyper-personalized websites with a few clicks.

In this blog, we’ll understand why catalog websites don’t work, what a hyper-personalized website is, and how it can help you deliver a ridiculously good user experience.

The problem with catalog websites

So, you walk into a shoe store. There are thousands of similar shoes lined up on racks. You’re in a hurry, but you don’t see any assistant to help you. Turns out you’ve to buy on your own.

How would you feel? Confused? Overwhelmed? Frustrated? That’s exactly how visitors feel when they land on a catalog website.

A catalog website simply lists your products and services. Buyers are supposed to browse through their descriptions, features, and prices to find what they need. So, if you have dozens or hundreds of options, it would take a lot of time to compare and select the right products.

Besides, buyers may have questions. They wonder if a product is right for them. They may have concerns about its features. They may even doubt whether they need it. But with no one to assist them, they may get easily frustrated and leave the catalog website without taking any action.

The result? No sales. Just lost opportunities.

The solution? Turn your website into a hyper-personalized website using AI.

What is a hyper-personalized website?

A hyper-personalized website is simply a flexible website that can generate different content and layouts for different visitors. Unlike catalog websites that remain the same for everyone, hyper-personalized websites can understand and remember visitor's needs, preferences, activities, and demographics to create tailored experiences for them.

It uses your knowledge base and real-time user data to deliver personalized responses and recommendations. These websites only show the information that visitors would be interested in, helping them effortlessly find what they need, compare different products, and make instant purchasing decisions.

For example, Expertise AI can make your website dynamic and responsive by generating hyper-personalized web pages for each visitor in real time. This can help you boost website engagement, accelerate your sales cycle, and convert more visitors into your customers than ever before.

How a hyper-personalized website can wow your audience

Let’s look at some stats to understand how AI-powered hyper-personalized websites beat traditional, catalog websites and deliver unmatched user experience.

1. A PwC report shows that 59% of consumers will walk away after having several bad experiences, and 17% after just one bad experience, even if they initially loved the company. Catalog websites with their static and generic pages can frustrate visitors and drive them away. On the other hand, hyper-personalized websites adapt to each visitor to make them feel special. This positive experience can keep customers engaged.

2. Catalog websites show the same content to every visitor, which feels impersonal. The fact is that 91% of customers would purchase from brands that provide personalized offers and recommendations. So, hyper-personalized websites, with their ability to remember customer preferences and deliver tailored offers, can increase conversion rates like never before.

3. Most catalog websites have cluttered pages and confusing navigation, making it hard for customers to take action. This is one of the reasons why in-store conversions are as high as 20-40%, while online conversion rates are only 1%-3%. Hyper-personalized websites deliver a smooth buying experience by only showing what visitors would be interested in. For example, if a user is searching for laptops, the site can highlight the trending deals and the highest-reviewed products.

4. A cluttered catalog website can damage your brand’s reputation. In fact, 67% of consumers say a bad website experience hurts their view of a brand. Hyper-personalized websites, with their modern design and dynamic content, create a positive impression and strengthen your brand image.

5. Catalog websites overwhelm visitors with too much information, most of which isn’t relevant to them. That’s why website visitors read only 20% of a page’s content. The result? Visitors would leave without converting. Hyper-personalized websites can reduce these bounce rates by generating unique web pages and displaying only the content that visitors would be interested in.

6. Catalog websites often lack the tools to answer customers' queries instantly. However, 93% of customers expect a company to reply within one day. This increased wait time can frustrate customers, especially if they have an urgent situation. That’s why hyper-personalized websites use AI to instantly provide relevant responses and resolve the issues of each visitor.

7. 70% of Americans would like to have a deeper and more personal connection with brands. Catalog websites can’t deliver this because they treat all visitors the same. Hyper-personalized websites, however, treat each visitor like an important person with feelings. The website understands their pain points and remembers their preferences to offer personalized experiences. This makes visitors feel valued and connect with the brand emotionally.

8. According to a Forrester report, 59% of customers trust the brands they interact and engage with. Catalog websites, being impersonal, fail to build trust. On the other hand, hyper-personalization can improve engagement by making your website interactive and dynamic. Expertise AI agents can even invite visitors to chat and deliver helpful responses to their queries. This creates a sense of reliability and trust.

9. According to a HubSpot report, 88% of customer service professionals agree that customers expect more than ever. And as high as 71% of customers expect personalized experiences from companies. A hyper-personalized website helps you not only meet these rising expectations but exceed them.

10. 81% of customers say a positive experience makes them more likely to buy again. Without the ability to engage customers personally, catalog websites often lead to missed opportunities. In contrast, a hyper-personalized website can suggest relevant upsells and cross-sells to encourage repeat purchases. This helps you increase the lifetime value of each customer.

Deliver hyper-personalized visitor experiences with Expertise AI

Expertise AI is changing how visitors interact with businesses. It’s a powerful engagement tool that brings your website to life. It makes your site intelligent, responsive, and personalized for each visitor—making it hard for them to leave. Here's how:

• It generates unique web pages for each visitor in real time, showing only the content they need or prefer.
• It helps visitors smoothly navigate your website and find the right products or content.
• It delivers human-like voice and text responses to answer queries and resolve issues.
• It speaks 175+ languages fluently to engage visitors in their preferred language.
• It becomes an expert at customer support, sales, finance, and more to automate processes.

The best part? You don’t need any coding or design skills to make your website dynamic. With Expertise AI, you can do it in just 5 minutes:

• Train the AI agent using your website URL, documents, or text.
• Change how it looks and behaves with tons of customization options.
• Add skills like lead qualification, meeting booking, FAQ answering, CRM update, etc.
• Integrate with HubSpot, Salesforce, Zoho, Pipedrive, WhatsApp, Instagram, Messenger, Zapier, and Gmail with a few clicks.
• Deploy it on your website using an auto-generated code snippet.

2025 is the year when websites will be redefined. With Expertise AI, you can create an unforgettable website experience that sets you apart, strengthens your brand, and boosts conversions. Try Expertise AI today to stay ahead of the competition.