How to boost your MQL & SQL generation with Expertise AI

Marketing qualified leads (MQLs) are prospects who have engaged with your brand and are more likely to convert if nurtured properly.

On the other hand, sales-qualified leads (SQLs) are leads who have shown interest in your product or service and are ready to speak with your sales team.

If you want to hit your sales targets, you need a steady flow of both. You also need to know who is who so that you can talk to the right people and have meaningful conversations.

Expertise AI helps you do all that. The pipeline generation platform helps you automate inbound lead generation and qualification so your team can focus on closing deals. This blog explains how.

How to generate more MQLs and SQLs with Expertise AI

Expertise AI is a B2B intelligence platform that makes your website the most effective funnel in your pipeline. Let's see how it can help you collect more MQLs and SQLs.

1. Hyper-personalization

Most B2B websites are cluttered with irrelevant information. They confuse and overwhelm visitors, forcing them to leave the site.

Expertise AI fixes this. The generative UI creates hyper-personalized microsites for each visitor query. These microsites not only answer visitor questions but also display relevant graphics and CTAs that the visitor would be interested in.

This encourages visitors to stay, explore your offers, and interact with your site. This way, your website is more likely to generate MQLs and nurture them into SQLs.

2. Smart recommendations

Expertise AI agents understand visitors’ needs and recommend personalized content to nurture your MQLs. It can suggest relevant case studies, blog posts, webinars, or demo videos based on their pain points, industry, or stage of awareness. This can significantly improve engagement, build trust, and move MQLs further down the sales funnel.

3. Lead qualification

The Expertise AI agent asks personalized qualification questions to gain valuable customer insights. For example, the AI agent for a B2B SaaS company offering a project management tool might ask:

• Are you currently using any project management software?
• How many team members will use the tool?
• What’s your biggest challenge in managing projects right now?

Based on the visitor’s responses, the AI can tag them as a potential SQL.

Since this data is collected through natural conversations and not static forms, you capture higher-quality data. This helps you score leads, identify SQLs, and send them personalized sales messages.

4. Lead generation

Expertise AI agents help you collect MQLs and SQLs using quick lead forms. These forms include customizable fields like name, email, and phone number.

You can also set up conditional forms to easily identify MQLs and SQLs. The AI agent shows these forms only to visitors who meet certain criteria. For example, if a visitor asks for a product demo, the agent will prompt them to fill out the form.

The AI agent can also offer lead magnets like e-books, guides, or free trials in exchange for an email address. The more appealing you offer, the more conversions you get.

5. Lead enrichment

Expertise AI agent automatically saves all the collected lead data including the chat history to your CRM. It can create new records, fill custom fields, and update old data to create complete lead profiles. No manual data entry, no wasted time.

This way, your sales and marketing team can access accurate lead details in one single platform, improving the alignment between the two teams. Your sales reps can identify high-value SQLs, personalize sales calls, and close more deals.

Expertise AI supports one-click integration with top CRM platforms like HubSpot, Salesforce, Pipedrive, and Zoho. This automates data flow and improves your team's productivity.

6. Contextual email follow up

The Expertise AI agent crafts personalized follow-up emails for each captured lead. These emails are crafted based on the chat history. So, no matter what the buyers’ stage is in the marketing funnel, personalized emails take care of their awareness level.

You can edit and send these emails with one click for instant follow-ups. This helps you nurture your MQLs and convert your SQLs to your customers. (Read this blog to learn more about AI conversion rate optimization.)

7. Live chat

The Expertise AI agent transfers selective chats to the right human agents. This way, your sales reps don't have to deal with unqualified leads. They can just have meaningful conversations with SQLs to close more deals.

Expertise AI also sends email notifications whenever visitors ask a certain question on your website. This way, your sales reps get real-time email updates and track high-value sales opportunities.

8. AI meeting scheduling

Expertise AI’s calendar integration makes it easy for visitors to book meetings with just one click. Visitors don't have to switch tabs or send back-and-forth emails. The AI agent shows your calendar with available time slots directly on the hyper-personalized microsites.

Now, you don’t want to pack your calendar with unqualified meetings. That’s why, Expertise AI supports smart targeting that displays your calendar to only those visitors who are interested in your product. This helps you book meetings between SQLs with strong buying intent and the most suitable sales reps.

Turn your website into your best salesperson

Expertise AI is an inbound AI SDR that turns your static website into a dynamic experience. It initiates conversations, answers questions, suggests products, and guides visitors towards actions like bookings or sign-ups.

Getting started with Expertise AI is easy. You don't need any coding or design skills. Just train the agent with your website URL, customize it with a few clicks, and deploy it to your website by pasting an auto-generated code to your website's HTML file. That's it.

Sign up for a free trial to see how Expertise AI can boost your pipeline.