How to convert traffic into qualified leads with AI

Bringing traffic to a B2B website is easy. The real challenge is turning that traffic into leads. Not just any leads, but qualified ones.

That's where an inbound AI SDR comes in. It's an intelligent software program that automatically engages visitors, answers their queries, qualifies their needs, and schedules qualified meetings.

In this blog, you’ll learn how an AI SDR can turn your website into a lead-generation machine and how to build a smart AI SDR agent for your business in minutes.

Why do you need an AI SDR?

Here are some stats that show why an inbound AI SDR is essential for your business:

• 78% of B2B buyers purchase from the vendor that responds first. (Source: LeadData)
• Responding to a lead within one minute can increase conversions by 391%. (Source: Velocify study)
• Sales reps spend only 28% of their time actually selling. The rest goes into manual tasks like data entry and follow-ups. (Source: Salesforce)
• Businesses that use AI in sales see up to a 50% increase in lead conversion rates. (Source: Harvard Business Review)

With its ability to engage and qualify visitors 24/7, an inbound AI SDR makes sure no visitors slip away. It supplies you with a steady stream of qualified leads who are ready to talk to your sales team.

How an inbound AI SDR converts traffic into leads

An inbound AI SDR like Expertise AI helps you convert website traffic into sales even when you sleep. Here’s how:

1. AI conversations

An AI SDR chats with each visitor who lands on your website. It invites them to engage, understands their intent, answers product queries, replies to follow-up questions, and keeps the conversation going.

This way, visitors don’t feel left out. And this reduces the chance of them leaving without taking any action. Expertise AI even suggests the most asked questions that visitors can click on and get answered.

Learn more about effective website engagement strategies here.

2. AI personalization

AI SDRs make your visitors feel special through personalization. They remember visitors’ names, mention products they viewed, and offer solutions that fit their needs.

The Expertise AI agent even uses generative UI to create unique microsites for each visitor query in real time. Each microsite displays personalized content, graphics, and CTAs that would compel them to engage. The AI agent also suggests personalized products to increase upsells and cross-sells.

3. AI qualification

Not all your visitors are ready to convert right away. A poor lead generation strategy like using static forms can result in too many uninterested leads being passed down to your sales team, overwhelming them and reducing conversions.

An AI SDR helps you fix this. Apart from collecting their contact details, it asks smart questions to each visitor to know more about their needs, budget, timeline, or company size. Since all these questions are personalized, visitors are more likely to respond with accurate answers.

4. AI enrichment

AI SDRs save all the collected lead data to your CRM so that your sales and marketing team can work together to attract more sales opportunities. This automation saves your team manual work and many wasted hours.

For example, Expertise AI extracts valuable lead data from the chat history and records it all to your CRM to build a richer lead profile. It easily connects with CRM tools like HubSpot, Salesforce, and Zoho so you don't have to worry about complex API integrations.

5. AI handover

Once a lead is qualified, an AI SDR hands it over to your sales team. It can transfer the chat to the most suitable sales rep based on the lead’s location, product interest, or company size.

The AI SDR can also automatically schedule a meeting between the lead and the right sales rep. For example, Expertise AI directly shows your calendar on the chat window, letting visitors see the available times and instantly book a demo.

6. AI emails

AI SDRs send personalized follow-up emails or reminders to nurture leads. For example, the Expertise AI agent generates a unique email for each captured lead based on their chat history. You can review it and send it immediately to close more sales. This is how AI SDRs help you convert traffic into leads and leads into customers.

Explore more AI personalization examples here.

How to create your own AI SDR in minutes

You don’t need an expensive team of AI and ML experts to launch your AI SDR. Expertise AI lets you do it within minutes with just a few clicks. Just follow these quick steps:

1. Train: Login to Expertise AI, go to the Training Materials tab, and add your website URL. The AI will learn from your content and generate hyper-personalized microsites for visitors.

2. Customize: Align the AI SDR with your brand. Go to the Appearance tab to adjust its title, avatar, conversational starters, background colors, etc. Then go to the Advanced tab and write prompts to define its tone and personality.

3. Add qualification questions: Go to the Qualify Leads tab and add sequential qualification questions (about budget, company size, or timeline). You can always update them with just one click.

4. Set business goals: Tell your AI SDR what you want to achieve. Do you want website visitors to book a meeting, fill out a form, download a resource, use a discount, or visit a page? Just go to the Business Goals tab, select a suitable template, and fill in all the details. This will help you optimize your conversions.

5. Integrate: Time to connect the AI SDR with your favorite tools. Go to the Integrations tab, select a platform, and click on "Connect".

6. Test and deploy: Go to the Try My AI tab to check how your AI SDR performs in real time. Then, simply copy the code snippet on the Dashboard tab and paste it into your website’s HTML file.

Congrats. Your AI SDR is live. Expertise AI makes your website the number one funnel in the pipeline. Sign up for a free trial to see how it can convert traffic into leads and boost your B2B sales.