What is a dynamic website, and why your business needs one?

Dynamic websites are the future of online experiences. They offer interactivity and personalization that static websites simply can’t match. These websites can help you boost engagement, drive more sales, and grow like never before.

In this post, you’ll learn what a dynamic website is, see some amazing examples, and understand how it compares to static websites. We’ll also cover its pros and cons and how advanced tools like Expertise AI can make your website dynamic in minutes.

What is a dynamic website?

Dynamic websites are a type of website that displays different content and design to each user. These sites can change in real-time based on user interaction, preferences, needs, device type, location, or language settings. This flexibility improves engagement and user experience.

How do dynamic websites work? Well, they can generate web pages dynamically using server-side programming languages like Python, Ruby, Java, or PHP. When a visitor lands on your website and interacts with it, the server pulls data from a database, generates HTML content in real time, and delivers it to the user's browser. This updates the web page on the fly, providing interactive features and personalized content.

Static vs. dynamic websites

Static websites deliver the same content to every visitor. The content doesn't change unless the HTML, CSS, and JavaScript files are updated manually. Although they are fast-loading and cost-effective, static websites often appear bland, increase confusion, and hurt the user experience.

On the other hand, a dynamic website changes information and layout for each user. Although the source code remains the same, these websites can generate different content for different users using server-side programming languages and databases. These websites can deliver personalized content, interactive features, and real-time updates, which encourages user engagement.

Here are 5 innovative dynamic website examples

You can take inspiration from these examples of dynamic websites:

1. Expertise AI uses a smart AI engagement tool that can understand visitors’ needs and generate hyper-personalized web pages for each visitor in real time. Through personalized voice and text responses, the site can respond to visitor queries, suggest content, and recommend products.

2. LinkedIn displays a unique feed containing posts and articles based on users' connections, interests, and activity. It also suggests jobs and connections based on the user's profile.

3. The New York Times shows real-time updates and tailored news content based on the user's reading history and preferences.

4. Netflix suggests movies, TV shows, and documentaries based on the user’s preference and watch history. The homepage updates in real-time as new content is added or removed.

5. Amazon recommends personalized products to millions of users based on their browsing and purchase history. Product availability, prices, discounts, and reviews also change in real time.

Why does your business need a dynamic website?

With a static website, visitors often have to scroll through confusing blocks of text to find what they need. This can frustrate visitors and drive them away. Here are some stats that show traditional static websites hurt engagement and why switching to a dynamic website is a smart move:

1. The average website bounce rate varies between 26% and 70%, according to HubSpot. This means, most of your website visitors leave without taking any action.
2. The average time spent on a website across all industries is just 54 seconds. This means you have less than one minute to grab attention and engage visitors.
3. The average website conversion rate is around 3.3%, meaning more than 96 out of 100 visitors who land on your website never make a purchase.
4. 70.19% of online shoppers leave their carts without buying. This is the first time the global online shopping cart abandonment rate hit over 70% in ten years. Possible reasons can be complicated checkout, lack of trust, or unanswered queries.
5. 88% of consumers are less likely to return to your website after a bad experience.

A dynamic website solves these problems by making your site more interactive, personalized, and user-friendly. But is it worth having? What are the disadvantages of dynamic websites? Let’s understand that in the next section…

Pros and cons of dynamic websites

Before building a dynamic website for your business, you must understand its advantages and disadvantages. Here are some key advantages:

1. Smooth navigation: Dynamic websites help visitors instantly find what they need using AI-powered search features. Even if you have hundreds of products, visitors can easily jump to the right page and make a purchase.

2. Increased personalization: 81% of buyers prefer companies that deliver a personalized experience. Dynamic websites display personalized content based on user activity, preference, or needs. This makes your brand more likable.

3. Boosted engagement: Because a dynamic website is personalized and interactive, visitors are more likely to engage with it. They’ll spend more time on your site, explore more pages, book a demo, or make a purchase. This improves user retention and strengthens customer relationships.

4. Better user experience: Unlike static websites that always look the same, dynamic websites adapt to each visitor. It delivers them a pleasant browsing and buying experience, keeping them happy and enhancing your brand image.

Now, let’s take a look at the disadvantages of dynamic websites:

1. High cost: Developing and hosting dynamic websites can be expensive. You’ll need expert programmers, server-side scripting, powerful hosting solutions, and other third-party tools.

2. Complex maintenance: Updates, maintenance, and troubleshooting can be difficult and time-consuming. You'll need to regularly monitor performance to fix bugs, patch vulnerabilities, or add new features.

3. Security vulnerabilities: Since dynamic websites use server-side scripting, databases, plugins, and APIs, they have more entry points for hackers. This will increase the chances of data breaches and cyberattacks.

How to build a dynamic website without coding?

Building dynamic websites with traditional technology requires significant investment, time, and effort. Thanks to AI, things have completely changed now.

With AI tools like Expertise AI, you can turn your static website into a hyper-personalized website easily with a few clicks. Expertise AI is a new-age website engagement tool that can improve inbound sales and support using a dynamic website interface.

Here are some standout features of Expertise AI:

• Expertise AI generates personalized web pages for each visitor within seconds. It only displays the content and products visitors would be interested in, helping them make instant purchasing decisions.
• Expertise AI agent lives on your website 24/7, always ready to guide buyers to what they need. It seamlessly floats at the bottom of your website, grabbing visitors' attention and inviting them to engage.
• It answers visitors' queries with hyper-personalized text as well as voice responses. It can answer FAQs, share product details, resolve issues, or handle sales objections.
• It detects and speaks 175+ languages fluently. Whether your visitors are in Spain, Germany, or China, it responds in the visitor's preferred language.
• Expertise AI has exceptional sales skills. It can collect qualified leads, book meetings, update CRM, and write personalized emails to close sales.
• It maintains robust security and complies with SOC 2, GDPR, and CCPA guidelines.

So, Expertise AI is like a dynamic website within your static website. Powered by the world’s best AI models like OpenAI o1-mini and DeepSeek V3, this AI agent supports human-like interactions that accelerate sales cycles and boost conversions. Curious to try it? Sign up for a free trial.