Boost website traffic with Generative Engine Optimization

AI-based search is the future. It's faster, smarter, and more personalized than traditional search.

That's why more buyers are now using AI search engines as their go-to platform to find information and products online. In fact, ChatGPT now handles over 1 billion queries daily.

Since we’re early in this shift, GEO matters more now than ever. AI search engines don't have advanced algorithms like Google yet. This creates big opportunities for lower-authority websites to appear in AI-generated answers.

In this blog, you’ll learn how GEO works, strategies to implement it, and how to use AI to maximize your results.

How does GEO work?

Generative engine optimization (GEO) is a marketing strategy that helps you increase your brand’s visibility in AI search engines like ChatGPT, Perplexity, Gemini, Microsoft Copilot, Grok, and Claude.

These LLM platforms follow three main steps:

Understands queries: They use natural language processing (NLP) to understand what users are asking, including the context and intent behind the question.

Finds information: They primarily use their pre-trained data to find relevant information. They can also browse the live web and gather the latest data from multiple websites.

Generates responses: Instead of showing a list of blue links like Google, it generates a comprehensive answer. It also provides links to the sources so that users can explore more if needed.

As a business, your goal is to make sure your content or brand appears in these AI-generated answers. This way, your target customers can learn about you, visit your website, and explore your products or services.

Related read: SEO vs. AEO vs. GEO

4 effective Generative Engine Optimization strategies

Here are four ways you can improve your brand visibility on AI search engines:

1. Uncover search queries

The first thing you’ve to do is to identify what your audience asks on AI search engines.

Buyers don't search clunky keywords (like the best email marketing tool) these days. They ask long, conversational queries (like I need an email marketing tool for my B2B SaaS company with a user-friendly interface, CRM integration, and automation features. Suggest the best options).

Expertise AI, a B2B intelligence platform, helps you identify these conversational search terms your audience uses. We’ll discuss how it works in the next section.

2. Create GEO-friendly content

To show up in LLM responses, your content must be helpful, readable, credible, and structured. Take care of these things:

Cite sources: Back your content with trustable stats, studies, and research, including links to the sources.

Add expert quotes: Opinions from industry leaders, academics, or experienced professionals boost the credibility of your content.

Add author bios: Show who wrote the piece and their expertise in the field to build trust.

Include FAQs: Answer related user queries you identified in the first step. These are often directly picked by AI.

Increase readability: Write short paragraphs, simplify your language, use bullet points, and break up your content with multiple subheadings.

In fact, a study found that adding relevant statistics, quotations, and citations can increase your content visibility on LLM platforms by 40%.

3. Promote your content

Simply creating content is incomplete if you don’t promote it. Promoting your long-form content like blog posts, articles, and case studies on platforms like LinkedIn, Twitter, Instagram, Medium, or Substack can help you increase visibility and make it easy for AI to discover it.

Here’s how you can promote content:

Repurpose your long-form content into LinkedIn carousels or X posts.

Encourage your audience to share your content if they find it helpful.

Collaborate with creators or businesses in your industry to get your content mentioned in their blog.

If your content is shared and talked about online, AI engines are more likely to feature it while generating answers.

4. Build brand authority

Just like Google, LLMs prefer brands that are credible and trustworthy. That's why you should focus on building brand authority. Here’s how to do it:

Consistently create helpful, original, and people-first content on topics related to your offer.

Get your brand mentioned on authoritative websites and build a positive reputation.

Showcase awards, certifications, and genuine customer testimonials.

Be transparent by showing your contact details, office address, and people behind the brand.

Keep refreshing your content to ensure it's up-to-date.

How to boost website traffic with GEO

Generative Engine Optimization can be tricky. But with AI tools like Expertise AI, you can easily implement it on autopilot. Expertise AI helps you build smart AI sales agents for your website that engage with your visitors, answer their queries, qualify their needs, and collect their contact details. Let's understand how it can help you boost GEO in three steps:

1. Keyword intelligence

The Expertise AI agent chats with all your visitors and identifies the questions they mostly ask. This data not only gives you a clear understanding of your buyers' pain points and goals but also helps you uncover what they’re likely asking on AI search engines like ChatGPT and Perplexity. No other keyword research tool can help you understand your audience this closely.

2. Programmatic pages

Once you know the conversational search terms your audience uses, you can create web pages to target them. Expertise AI helps you do that with zero effort. The platform automatically creates indexable pages for each query that contain compelling content, graphics, and CTAs

This way, you create content specifically optimized for AI consumption. You can also submit these pages to Google Search Console to attract traffic from voice and traditional searches.

3. Testing & optimization

You can test and optimize these generated pages to improve performance. Use tools like VWO or Optimizely to A/B test different versions of a generated page to see which one ranks and converts better.

Tools like HubSpot's AI Search Grader help you ensure your content is AI-ready. Similarly, you can use Profound to track your presence on different AI search engines and what those platforms say about your brand.

This way, you can scale content creation to match the semantic, context-driven nature of AI search. This will help you increase your visibility on LLMs, build brand awareness, and drive qualified traffic to your website, all on autopilot. Sign up for a free trial to see Expertise AI in action.