What is generative UI & how it can change your business

Generative UI is the future of digital interfaces. It's a fairly new concept, but it's already changing how we humans interact with computers. When used the right way, this technology can help you deliver an unmatched user experience and stand out in a competitive market.

In this blog, you’ll learn what generative UI is, how it’s different from traditional UI, and its pros and cons. We’ll also look at an advanced example of a generative user interface that helps businesses boost website engagement.

What is generative UI?

Generative UI (GenUI or GUI) refers to user interfaces that are dynamically created in real-time for each user based on their inputs, needs, behaviors, or preferences. These interfaces use AI and machine learning to be more personalized, adaptive, and interactive.

In simple words, a GUI shows different content, layouts, visuals, buttons, and menus for different users. As you can guess, these user interfaces deliver an exceptional user experience.

You already know conversational UI like AI chatbots. They generate content in response to user queries. Now, generative UI goes beyond that. Generative UI doesn't only chat but creates personalized and visually engaging experiences for each user.

"Conversational UI alone won't unlock AI's true potential. Just as web browsers made the internet truly accessible, Generative UI is the essential next step for AI," says Hao Sheng, founder of Expertise AI.

Traditional user interface vs. generative user interface

Traditional UI displays fixed content and layouts with static components like menus, buttons, and forms. All these are manually built by developers and UX designers. And they deliver the same experience to all the users. So, here, the user adapts to the system.

Whereas, generative UI creates personalized content and layout for each user on the fly. There are no fixed templates, AI presents the information in the best way possible to optimize engagement. So, here, the system adapts to the user. And this way, it turns passive users into active, engaged participants.

An advanced example of generative UI

One of the best examples of GUI is Expertise AI. This is a website engagement tool that generates hyper-personalized microsites in real time for each visitor query. These microsites display unique content, designs, graphics, and CTAs for each visitor, making sure they see only what they need or what they are interested in.

Expertise AI agents can turn any static website into a dynamic website. It seamlessly floats as a search bar at the bottom of your site. The moment a user speaks or types their query, it expands to deliver a hyper-personalized response and display relevant website copy and design.

The Expertise AI agent is like a smart sales assistant who guides each visitor to find what they need. It can resolve visitor queries and drive chats to specific actions like booking a meeting, signing up for a free trial, or filling out a form.

Advantages of generative UI for businesses

Let's explore how generative UI can help your business:

1. Hyper-personalization

71% of customers expect companies to deliver personalized experiences and 76% get frustrated when it doesn't happen. Generative UI helps you meet these expectations. It dynamically personalizes digital interactions for each user based on real-time data. This makes users feel understood and valued. That’s why, unlike traditional UI, generative UI leads to higher customer satisfaction and loyalty.

2. Smooth navigation

A generative UI simplifies interactions between humans and computers. Users can easily find what they need and effectively accomplish their tasks. This matters because, according to a Clutch survey, 94% of users said easy navigation is the most useful website feature.

For example, a GUI on a B2B SaaS website can understand visitors’ needs and help them instantly find the right products, updates, case studies, blog posts, and tutorials. GUIs like Expertise AI can even chat with visitors and answer follow-up questions just like a close friend.

3. Boosted engagement

If a platform is responsive and easy to navigate, users are more likely to stay longer and explore. Besides, a generative UI makes users feel special, which makes it harder for them to leave.

For example, a fitness app could adjust workout plans, suggest diets, and send motivational messages based on user progress. It would feel like having a virtual personal trainer. Users would get hooked, engage more with the app, and might even tell others about it.

4. Maximized conversions

Generative UI can optimize layouts in real time to improve conversion rates. For example, an e-commerce site selling smartwatches can use this technology to recommend products based on buyer's questions, browsing behavior, or past purchases.

With tools like Expertise AI, the online store can also answer product questions, compare different watches, handle objections, and guide buyers toward making a purchase. This level of personalization can deliver 8x the ROI on the marketing spend.

Disadvantages of generative UI

Here are some drawbacks of generative user interfaces you should know:

1. AI hallucinations

Just like generative AI, generative UI can sometimes hallucinate and deliver inaccurate results. This may lead to wrong product recommendations, irrelevant images, or misleading text. All these can hurt user experiences. That’s why it’s important to invest in a reliable GenUI solution, train it hard, and monitor its performance consistently.

2. Security and privacy concerns

Generative UI systems often collect sensitive user data for creating personalized experiences. This increases the chance of data leaks or privacy violations, which can lead to reputational damage and legal issues. That's why, you must ensure your GUI solution maintains strict security and complies with privacy guidelines.

3. High upfront cost

As you can guess, building generative UI systems from scratch isn’t easy. It can take months of work to create a custom solution. While this gives you many customization options, it also comes with a high cost. You’ll need to hire expert developers and AI/ML experts, which can be a challenge for small businesses and startups. The solution? Go for no-code platforms that help you create a GUI solution without any coding or design skills.

Expertise AI: The smartest generative UI for your business

Expertise AI is leading the GUI revolution. It's making websites a two-way communication channel and helping businesses deliver hyper-personalized user experiences that leave a lasting impression.

How it works? Well, you can train it on your existing website by simply adding your site URL. The Expertise AI agent will extract all the information and graphics, and use them to generate unique experiences for each visitor. Then, you can easily deploy the AI agent by adding an auto-generated code to your website's HTML file. Easy, right?